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Google drops “first click free” to boost struggling news organisations

October 3, 2017 6:26 AM
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Google yesterday announced new steps to help struggling news organisations generate fresh revenues for publishers hurt by the shift from print to digital, by replacing the decade-old policy of requiring news organisations to provide a limited amount of free content before people were asked to pay for it — a standard known as “first click free”.

Levi Strauss last week began selling a denim jacket with touch controls woven into the fabric, in the first fashion offering stitched from a collaboration with Google. The “Trucker Jacket with Jacquard” has a sleeve cuff made of special jacquard fabric that synchronises wirelessly with smartphones, enabling a limited set of commands using swipes or taps, a video posted on YouTube by Levi Strauss showed.

A smartphone app designed to help migrants safely move through countries is being tested in Central America and Mexico ahead of a wider roll-out elsewhere in the world, the UN Migration Agency said last Friday. MigrantApp offers information in English, Spanish and French on safety, health, accommodation, and organisations offering assistance.


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