Will.i.am branches out into car design

September 17, 2014 5:05 PM

28 0

Will.i.am has designed a car. The Black Eyed Peas frontman has mixed music with motors for his latest project by teaming up with Lexus Europe to design the Lexus NX, and he has now appeared in their advert for the sharply styled vehicle.

As well as his presence, he has also lent his voice to the commercial courtesy of a remixed version of his track, Dreamin' about the Future.

He said: "As a musician and an entrepreneur, I want my ideas and my presence to impact the world around me.

"The team at Lexus applied the same vision to the ad - showcasing how the NX impacts the design of the world around it."

The advert sees the singer appear on angled TV screens in a passing shop window before he emerges in the flesh from a faceted club, stopping in his tracks to admire the striking design of the NX as it drives past.

Alain Uyttenhoven, Head of Lexus Europe, praised will's appearance in the ad, admitting he "perfectly complements" the company.

Source: jamaica-star.com

To category page

Loading...