Gatorade spearheads islandwide hunt for athletic talent

September 16, 2014 2:00 AM

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Pepsi Jamaica Limited will partner with one of the world's biggest athletics club in MVP through its brand Gatorade with a plan to unearth raw talent in their grassroots programme to be launched soon.

Gatorade will be the official hydration sponsor for the MVP Grassroot Athletic Clinic, conducting islandwide athletics training camps to include student-athletes in the age group 12 to 18 years old and their coaches.

The programme will take place in all three counties from, all 14 parishes and involving over 100 student-athletes per event (Over 500 student athletes).

Cornelia Nathan, Gatorade's brand manager, told the Jamaica Observer that the programme will be rolled out over five separate events to ensure broad, comprehensive coverage and impact.

"One of the primary purposes of this innovative grassroots initiative is to provide lifelong developmental guidance and exposing the very best of track and field worldwide to Jamaica's future athletic stars and their coaches," said Nathan.

"Gatorade will be provided at all the training clinics ensuring that all the athletes are fully hydrated, replenished and refueled so that they can perform at their very best," she revealed.

"Gatorade as a sports drink was scientifically developed and proven to improve hydration and replace electrolytes that are lost during sweat which is necessary for training. It is ideal for these athletes so that they can maintain important body functions and increase performance," Nathan added.

Gatorade has been the sponsor of several of the world's top sporting stars, including Usain Bolt and NBA player Dwayne Wade of the Miami Heat.

The grassroots clinic will start on September 27 in Middlesex before moving to Cornwall on October 4 and Surrey the following week. Montego bay will be the next stop on October 25 before it concludes on November 8 in Kingston.


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