As Jamaica celebrates Reggae Month 2018, a series of free workshops will be held during February at the Shared Facilities of the University of Technology Jamaica's (UTech) main campus in Papine, St Andrew.
The Reggae Biz series is being organised by the Institute of Cultural Policy and Innovation (ICPI), in association with the School of Hospitality and Tourism Management.
"A lot of people who are in the entertainment business are not really knowledgeable about how to deal with the industry and creative industry in particular," Dr Dennis Howard said, while explaining the reason for the workshops. "There are particular skills that you have to acquire so that you can be very successful in the business. At the ICPI we are an entity that is about the development of the creative industry through innovation and training."
Held on Saturdays from 1 p.m. to 4 p.m., Reggae Bizz got under way last week with Dr Howard and Shantell Hill addressing 'How to Create Superfans and Increase Your Revenues'. This weekend's seminar, which takes place today, goes into the realm of the digital, as Lloyd Laing discusses 'App Development for the Entertainment Industry'.
"It is not just a talk shop, you actually learn how to do things. This year we are doing how to get your songs into movies, how to create super fans and technology and application as it relates to the music industry," Dr Howard said.
While keeping its focus firmly on business, the Reggae Bizz series goes into film on Saturday, February 17, as Lennie Little-White discusses 'Innovative Film-making in Jamaica'. The series closes on Saturday, February 24, with an outline of 'How to Get Your Music in Movies'.